Supporting digital transformation objectives: Asian Football Confederation & the AFC Asian Cup
Context
Wiz solution
Wiz-Team’s involvement with the AFC Asian Cup went beyond the sole provision of its event management solution, Event Works, and on-site operational support services.
Significant system implementation and assessment activities were also undertaken by the on-site team consisting of delivery lead Elisa Pinheiro Brown and Wiz-Team APAC Director Anthony Moore.
Highlights include refinement and enhancement of the system integration with the AFC’s legacy CRM (Customer Relationship Management) platform; analysis of real-time tool usage and behaviours by end-users; configuration adjustments to data management workflows and procedures; and consultation on evolving business needs with key functional leads.
Wiz-Team’s partnership and digital transformation collaboration included: Workflow and business process review, record and audit log checks; cross-functional data management reform; Event-Works configuration assessment; operational gap-analysis, and future configuration strategy.
Results
Wiz-team’s approach for the AFC Asian Cup was rooted in a shared longer-term vision in supporting the organisation’s ongoing digital transformation and integration objectives. The event acted as an ideal backdrop for implementing and evaluating Wiz-Team’s tool and solutions in action as well as getting real-time feedback from the AFC operation team.
Outcomes of this collaboration in leading-up to and during the AFC Asian Cup include:
- Improved and fit-for-purpose configuration: Through its tool, Wiz-Team configured a workflow to fit the AFC’s needs. This AFC-specific workflow included essential Event-Work modules such as the Guest module, Partner module, profiles, EW Connect and sessions. By being on-site, Wiz-Team was also able to observe the tools implementation in situ and gather real-time feedback to make the necessary reconfigurations.
- Consolidation of solutions? The integration and adoption of Event Works in the AFC Asian Cup … has helped bring together guest operational workflows and functional areas under one platform. This has helped reduce the number of solutions, excel sheets, and platforms from X to Y.
- Enhanced event operations: Wiz-Team not only contributed to the backend development but also provided hands-on support and on-site assistance and consultancy during the AFC Asian Cup to guarantee a smooth execution of the event. This resulted in improved reporting, clearer workflow, and alignment between different departments for future events.
- Integrated digital solutions: Processes are now underway to achieve full integration of Event-Works with their CRM platform and have fully clean data.
Wiz-Team is committed to providing solutions for the AFC that deliver real value to day-to-day operations and improve the effectiveness of their events. There is still work to be done as the process of digital transformation has revealed more opportunities to streamline work, reduce manual efforts, and connect solutions through integrations.
“AEMS is a long-term project for AFC-Wiz partnership, there’s so much that we have gone through and accomplished together over the past 2 years.”
Helen Yeo
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